Top 5 Beauty Retail Apps on iOS in Europe Q4 2022

In the fourth quarter of 2022, the top beauty retail apps on the iOS platform in Europe demonstrated varying performance in terms of weekly downloads and active users. Here’s a closer look at the data from Sensor Tower.

Notino: profumi e cosmetici saw a notable fluctuation in weekly downloads, starting at around 9.1K at the beginning of October and peaking at approximately 97.7K in the week of December 5. The app’s weekly active users followed a similar trend, beginning the quarter at 36.9K and reaching a high of 132.4K in early December.

Douglas - Parfüm & Kosmetik experienced steady growth in weekly downloads, with numbers rising from 14.4K in late September to a peak of 68.8K in the week of November 21. Weekly active users also increased, starting at 83.7K and hitting a high of 143.6K in the same week.

For LOOKFANTASTIC: Beauty & Makeup, weekly downloads showed a steady pattern, peaking at approximately 39.6K in the week of November 21. The app’s weekly active users saw a peak of 93.7K during the same period, up from 60.4K at the start of the quarter.

Feelunique: Limitless Beauty had a significant spike in downloads in mid-October, reaching around 26.7K. Active users followed this trend, starting at 14.6K and peaking at nearly 47K in the final week of December.

Lastly, SEPHORA - Maquillage, Parfum showed consistent growth in downloads, starting at 6.6K and peaking at 21.5K in late November. Weekly active users began at 49.9K and reached a high of 69.9K at the same time.

These insights are derived from Sensor Tower's comprehensive data, providing a detailed look at the performance of top beauty retail apps in Europe. For more in-depth analysis, visit Sensor Tower.